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In the Media

February 24, 2007
The Globe and Mail
by Rebecca Eckler

Oscar Baby Loot

"Forget about Best Actor or Best Picture. The biggest buzz over tomorrow's Academy Awards is the loot for celebrity moms.

This year, there is also the first "Pre-Oscar Gift Basket for Babies and Big Kids of Celebrities," put together by well-known celebrity stylist Jayneoni.

Calgary-based Kim Freeman of Starrytime Keepsakes (www.starrytime.com), who produces a personalized children's book, Blanket Full of Love, was asked to be included in Jayneoni's Back-to-School gift basket for celebrities last September. "You don't really know who gets your product until you get a thank-you note," says Freeman. She received thank-you cards from both Paltrow and Brooke Shields afterward. "It's completely surreal to get thank-you cards from them. I couldn't even function for a day and a half."

And, yes, business did go up. Along with numerous others, Shields is now a regular customer of Starrytime. For moms who own businesses, it really is thrilling just to be nominated."